We're a passionate team dedicated to health & fitness who are building products that help transform people's lives. While health can be serious business, we feel it doesn't have to be. We believe you're more likely to reach your goals if you're encouraged to have fun, smile, and feel empowered along the way. Fitbit have a mission to empower and inspire you to live a healthier, more active life. Products and experiences are designed to fit seamlessly into your life so you can achieve your health and fitness goals, whatever they may be.